Kids Concept

About Kid’s Concept
Founded in 2007 by Anna Enander, Amelie Råberg, and Johanna Backman, Kid’s Concept was created to fill a gap in children’s furniture and décor. At a time when kids’ rooms were often outfitted with mismatched adult furniture, they introduced coordinated toys, furniture, and interior design in playful, sustainable Scandinavian styles.
With a focus on functionality, design, and encouraging imaginative play, Kid’s Concept makes it easy to create harmonious, stylish spaces where children can truly be kids. Their versatile pieces fit beautifully into any room and inspire endless creative games.
Based in Borås, Sweden, their motto remains: “Let kids be kids.”